AG Fox Announces Statewide PSA Campaign to Fight Child Sex Trafficking

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AG Fox Announces Statewide PSA Campaign to Fight Child Sex Trafficking

Attorney General Tim Fox, in partnership with Georgia non-profit organization Street Grace and the Montana Broadcasters Association, announced his agency’s participation in the child sex trafficking awareness public service announcement campaign, “Demand an End.”

Statistics released earlier this year by the Montana Department of Justice’s Division of Criminal Investigation show the number of juvenile human trafficking victims rescued here between 2015 and 2016 increased by 400%. “The demand for child sex trafficking is ever-present across our country, including during the holiday season.  Montana is no different,” said Attorney General Tim Fox. “While our ongoing outreach efforts regarding human trafficking have resulted in greater public awareness, this time, we want to direct our message toward the purchasers of sexually exploited children and demand an end to their victimization of our young people.”  Attorney General Fox also thanked agency partners Street Grace, the Montana Broadcasters Association, and Video Express Productions for making it possible to air the PSA free of charge.

The PSA, entitled “Unmasked,” targets the customers of child sex trafficking and conveys they are not anonymous.  In addition to Montana, other attorneys general offices participating in the Demand an End Campaign include:  Alabama, Arizona, Georgia, Indiana, Kansas, Maryland, Nebraska, New Mexico, and South Carolina.

“Street Grace’s mission is to end domestic minor sex trafficking.  We know this cannot be accomplished without a strategic, coordinated effort to address demand.  We need to utilize awareness, data, and research that supports the pursuit, prosecution, and restoration of those who buy,” said Bob Rodgers, President and CEO of Street Grace.  “Through this partnership with Attorney General Fox and the Montana Department of Justice, we are closer to our goal of ending the horror of child sex trafficking in America.”

Dewey Bruce, President/CEO of the Montana Broadcasters Association, said, “The Montana Broadcasters Association is proud to help the Montana Department of Justice get the word out on the issue of child sex trafficking prevention.  We thank our member TV stations for their commitment to running the PSA free of charge through next spring in the hopes of raising awareness of viewers statewide.”

Human trafficking awareness and prevention have been key initiatives of the Montana Department of Justice since Attorney General Fox took office four years ago.  Montana’s laws now have clear definitions and penalties to protect children and help sex trafficking victims on the road to recovery.  Last week, Shared Hope International rated Montana at an “A” for its work to prevent human trafficking.  Two years ago, the organization ranked Montana as one of the top three states in the country for its efforts to prevent child sex trafficking, citing Montana’s successful commitment to advancing legislation that year to ensure children are not for sale within our borders.  During the 2015 legislative session, House Bill 89 was drafted by and introduced at the request of Attorney General Tim Fox, and was sponsored by Rep. Kim Dudik (D) of Missoula.  Effective July 1, 2015, this important legislation updated Montana’s human trafficking laws to reflect the model state human trafficking act.

More information on human trafficking, including how to request an awareness presentation, is available on the Attorney General’s Office website at  For more information, or to join the “Demand an End” National initiative, go to  To report suspected human trafficking cases or to request help, call local law enforcement or 1-888-3737-888 or text BeFree (233733).


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