Montana Department of Justice
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January 12, 2011

Montana Amber Alerts to be Posted on Facebook

HELENA – Montana residents can now get the latest AMBER Alerts on Facebook. Today the Department of Justice and the National Center for Missing and Exploited Children (NCMEC) announced that millions of Facebook users will be able to sign up to receive AMBER Alerts issued in their state or region.

“Facebook is a fast, convenient way for Montanans to communicate. That makes it a great way to get information out quickly about missing Montana children,” says Attorney General Steve Bullock.

The alerts will automatically go to Facebook pages for 53 states and territories. Subscribers can sign up to receive alerts in the area where they live. The alerts will be removed from all Facebook sites after they have been cancelled. Montanans can subscribe to receive alerts by clicking the “Like” button on the Montana AMBER Alert Facebook page at:

The state pages and a national page will also have the updates and information about efforts to find missing and abducted children.

You can also sign up for AMBER Alerts from Attorney General Steve Bullock’s Facebook page.

National AMBER Alert Coordinator Laurie Robinson, NCMEC President Ernie Allen and Facebook Lead Security and Investigations Counsel Chris Sonderby made the announcement about the Facebook AMBER Alert Page today at NCMEC Headquarters in Alexandria, Virginia.

More than 500 million people use Facebook, 130 million in the United States. Facebook has also agreed to place 25 million advertising impressions on its site. Montana AMBER Alerts will continue to be shown on TV, radio, electronic highway signs, highway advisory radio and the 511 Travel Information Line. Montanans can also sign up to receive alerts by e-mail or text.

The AMBER Alert program is a child abduction recovery plan originally started in the Dallas/Fort Worth area in 1996 after nine-year-old Amber Hagerman was abducted and murdered. In response to community concern, radio stations in the area joined with law enforcement agencies to establish a program capable of quickly distributing information about child abductions to the general public. In memory of Amber Hagerman, the program was called the AMBER Plan—America’s Missing: Broadcast Emergency Response.

The Montana Department of Justice implemented a similar program in Montana in 2003.