Montana’s REAL ID Public Information Campaign Receives Award

Today, the Montana Department of Justice’s Motor Vehicle Division (MVD) received a Public Engagement Excellence Award for its REAL ID public information campaign and new website, mtrealid.gov.

The award was presented by Brian Zimmer, president of The Coalition for a Secure Driver’s License,  for “MVD’s significant public outreach through ‘The Real Me’ REAL ID website and creative information campaign.” MVD Administrator Sarah Garcia accepted the award during a ceremony at the Attorney General’s Office.

“The Real Me” campaign is a collaboration between MVD and Montana State University Billings (MSU-Billings) staff and students, who will receive a separate award from The Coalition for a Secure Driver’s License for their significant contributions tomorrow in Billings.

“Our Motor Vehicle Division continually seeks new ways to assist the public with navigating complex information and services, including REAL ID,” Attorney General Tim Fox said. “MVD’s commitment to finding engaging ways to serve the public by leveraging technology, creativity, and partnerships is an integral part of its customer focus, and I’m delighted with the recognition the MVD team received today.”

“Our collaboration with MSU-Billings offered us a unique opportunity and fresh perspective on how to best reach out to Montanans about REAL ID and the choices that are available to citizens soon,” MVD Administrator Sarah Garcia said. “We’re really excited our public information campaign was honored by The Coalition for a Secure Driver’s License.”

MSU-Billings students researched the campaign’s market and theme, which features Meriwether Lewis and William Clark as they attempt to navigate Montana without REAL IDs. Students working on the public information campaign developed scripts for TV and radio public service announcements, social media posts, online ads, and print materials. MSU-Billings Chancellor Dan Edelman said, “I am proud of this collaborative learning opportunity that gave our students real-world experience resulting in a creative campaign that is positively impacting the MVD’s REAL ID efforts. The perspectives students brought to the table along with the expertise of our talented faculty truly enhanced the campaign’s effectiveness in this distinct partnership.”

To learn more, visit mtrealid.gov or follow @mtrealid on Facebook.

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