MVD Receives More Awards for REAL ID Public Information Campaign

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MVD Receives More Awards for REAL ID Public Information Campaign

The Montana Department of Justice’s Motor Vehicle Division (MVD) received five awards from the American Association of Motor Vehicle Administrators (AAMVA) for the Montana REAL ID public information campaign and website,

The awards were presented at AAMVA’s Region 4 conference to MVD Administrator Sarah Garcia and included: Public Affairs and Consumer Education (PACE) for best website, internally-produced, PACE overall Website/Technology Division winner, Excellence in Government Partnership (regional and international award) and Innovative Use of Technology.

“Awards from AAMVA carry a special distinction for our Motor Vehicle Division,” Attorney General Tim Fox said. “I’m very pleased MVD’s conversational website and REAL ID educational campaign continue to be recognized for setting high standards within the industry for their innovative and engaging blend of information and technology. They are outstanding examples of ways government can reach citizens in ways that are convenient and effective,” Fox added.

“The Real Me” REAL ID campaign is a collaboration between MVD and Montana State University Billings (MSU-B) staff and students. This partnership marks the first time MVD has received an international award from AAMVA.

Garcia said, “These awards, especially our first ever international AAMVA award, demonstrate our commitment to the citizens of Montana to deliver innovative solutions and customer service.” She said, “The MVD team has worked incredibly hard this last year to implement REAL ID, and they exceeded expectations in Montana and across the United States.”

MVD’s REAL ID website interacts with customers through a responsive web design and chatbot system. As the first “conversational” website in government, the website delivers individualized fee calculations for REAL ID credential or other credential options, an automated document checklist and a clear explanation of how to get a REAL ID.

The website consistently records a 60 percent interaction rate through the chatbot with over 40,000 automated conversations fielded to date.

Montana’s REAL ID campaign has received a total of eight awards from three organizations.

To learn more about REAL ID, visit or follow @mtrealid on Facebook.

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